Aquilino Cancer Center
To develop an appropriate tone of voice for Aquilino, I took cues from the staff I had met as well as the decor of the facility itself. Their commitment to making life better for patients, families and caregivers was palpable, and I wanted the copy to be a welcoming, reassuring first step in their cancer journey. Of special interest is the ACC’s Bill Richards Center for Healing. It’s a purpose-built space dedicated to the psychological well-being of patients and where exciting trials are taking place in the use of psilocybin to treat anxiety and depression.